1987 – After a career as an international model, Nicole Bordeaux started her own independent scouting company, Foto Expo, a business that scouted, developed and placed inspiring models with top agencies worldwide. Within a year, Foto Expo had placed over 250 models with agencies worldwide, and became the number one supplier of talent in the city of Los Angeles.

1988 – At 23 years old, encouraged by her scouting success, Nicole opened Bordeaux Model Management. Nicole focused her efforts on a “quality verses quantity” management structure and cutting edge marketing. Bordeaux models went on to become the West Coast Premier modeling agency, representing supermodels: Kate Moss, Claudia Schiffer, Carolyn Murphy, Charlize Theron and Hillary Swank.


1999 – Nicole Bordeaux is named the director of the prestigious Wilhelmina Modeling Agency in Los Angeles.

2002 – Nicole Bordeaux, Dean and Davis Factor, (owners of Smashbox Studios and Smashbox Cosmetics) partner up to create Photo[Genics, a full service management and production office that represents fashion models, young up and coming actresses.

2012 – PhotogenicsMag is launched as an inspirational blog and online magazine featuring exclusive, Photogenics-produced editorials. The following years would produce Photogenics Art Book Vol. 1, 2, & 3, a hardcover coffee table book featuring Photogenics talent and the work of up and coming artists from Los Angeles and abroad.

2014 – Photogenics launches its CREATIVES division representing the fashion and lifestyle influencer elite and some of the most talented content creators in the industry.

2017 – The launch of PHOTO/GENICS+CO, a home aromatics and fine fragrance line with the creation of architecturally-inspired pieces and one of a kind scents that are deeply rooted in a holistic and organic California lifestyle, drawing on the therapeutic properties and psychoactive effects of medicinal herbs and plants.

2022 – WE ARE HERE.  A new chapter in a new space. The brand new office (The House of PHOTO/GENICS) opens its doors on Rose Avenue in Venice, CA.