1987 – after a career as an international model, Nicole Bordeaux started her own independent scouting company, Foto Expo, a business that scouted, developed and placed inspiring models with top agencies worldwide. Within a year, Foto Expo had placed over 250 models with agencies worldwide, and became the number one supplier of talent in the city of Los Angeles.

1988 – As an eager 23 year old encouraged by her scouting success, Nicole opened Bordeaux Model Management. With 500 dollars in start-up capital and 35 models she had scouted at the local shopping malls, Nicole focused her efforts on a “quality verses quantity” management structure and cutting edge marketing. Bordeaux models went on to become the West Coast Premier modeling agency, representing supermodels: Kate Moss, Claudia Schiffer, Carolyn Murphy, Charlize Theron and Hillary Swank.


1999 – Nicole Bordeaux is named the director of the prestigious Wilhelmina Modeling Agency in Los Angeles.

2002 – Nicole Bordeaux, Dean and Davis Factor, (owners of Smashbox Studios and Smashbox Cosmetics) partner up to create Photo[Genics, a full service management and production office that represents fashion models, young up and coming actresses.

2012 – PhotogenicsMag is launched as an inspirational blog and online magazine featuring exclusive, Photogenics-produced editorials headed by Creative Director, Melanie deJesus.

2014 – Photogenics launches its INFLUENCER division representing the fashion influencer elite.

2015 – The launch of Photogenics+Co, a lifestyle brand and retailer focused on bringing art, fashion, and design to an international art enthusiast, design junkies, and culture seeker customers. Photogenics + Co will carry its own line and influencer based Co-Op’s sold exclusively through Photogenics + Co.