At the age of 14, Eva embarked on a journey as a model, exploring different corners of the world. Before that was acting in a theater and while she initially had dreams of pursuing a career in acting and studying at acting university in her hometown, fate had other plans for her. She was scouted and introduced to the world of fashion, which ignited a new passion within her. Inspired by her experiences in the fashion industry, Eva became a certified fitness trainer, driven by a desire to empower women to achieve their best physique in a healthy and sustainable way. Recognizing the fast-paced nature of modern life, she aimed to provide guidance and support to help individuals find balance and prioritize their well-being.

EVA MINAEVA

With an opportunity to watch how big companies operate from the inside, she got certified in digital marketing, which allowed her to gain a deeper understanding of the industry and equipping her with the skills to navigate the ever-evolving landscape of entrepreneurship. Additionally, her love for electronic music led her to learn music production using Ableton, allowing her to express her creativity in a different medium. At the age of 18, Eva made the decision to move to the United States, where she had the opportunity to collaborate with renowned designers who played a pivotal role in shaping her taste and aesthetic. Her curiosity and passion for creative projects found an outlet in the fashion industry, where she could utilize her skills and expertise to bring fresh ideas to her own business. Throughout her journey, Eva has cultivated a deep appreciation for the value of continuous learning, personal growth, and the ability to navigate through new challenges.