I was born and raised in London, surrounded by diverse cultures and flavors. My early passion for football (soccer) led me to play in goal for academies like Arsenal and QPR until around the age of 12-13. After that, I relocated to Sweden, where my interests shifted towards basketball. Although I considered playing for the Sweden youth basketball team, I ultimately chose to channel all my resources into modeling.

JOSHUA LORD

I was scouted at the age of 15 in Stockholm during a youth festival called UNG 08 (young Stockholm). Modeling had been a part of my life since childhood, even landing me a Legoland advert at the age of 8. At 17, I made the decision to drop out of high school to pursue modeling full-time, as my frequent travels made it challenging to continue studying art and design—an area I remain deeply passionate about but have temporarily set aside to focus on calisthenics.
Most of my time is spent in the gym, honing skills like the front lever hold or muscle up. Despite my modeling pursuits, I’ve also earned the title of a Michelin star-rated chef, according to my mum. I believe my background in art and design has uniquely influenced my discerning taste buds.