"REPLICA" ft. Hope and Grace Fly w/ Bohdan KHARCHENKO
October 11, 2024 | “REPLICA” directed by NICK SOKOLOFF for PHOTOGENICS MAG I
About the Director + words on "REPLICA" and what inspired a piece which explores the unsettling intersection of identity and technology.
CLICK TO VIEW: “REPLICA” ft. Hope and Grace Fly w/ Bohdan KHARCHENKO
Nick Sokoloff is a director who knows when to let the camera roll.
Nick is passionate about connecting with his talent and telling stories that capture their desires and ambitions on screen. His eye for framing and composition merge seamlessly with his keen editing skills, which were honed early in his career cutting trailers for studios such as Disney, Paramount, and Universal. He further refined his craft working on docu-series in the action sports world for brands like Red Bull and the World Surf League. He now works primarily in the commercial space, collaborating with clients like Apple and Airbnb, and is represented in North America by Sibling Rivalry.
Nick’s deep understanding of storytelling allows him to craft compelling narratives of any length – landing him recognition at The One Show, AICP, Cannes, Clio’s and Vimeo Staff Picks. Nick is based in Los Angeles, CA.
"...The rise of deepfakes added a chilling layer to this concept, inspiring us to create a film that blurs the boundaries between reality and artifice."
Replica explores the unsettling intersection of identity and technology. As AI advances in generating image likenesses, I became fascinated by the idea of the digital self evolving into something autonomous—making its own choices about how it presents to the world. The rise of deepfakes added a chilling layer to this concept, inspiring us to create a film that blurs the boundaries between reality and artifice.